Ashton Woods leans into discipline as orders and margins slide
October 9, 2026
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
Nearly 4,000 agents from 20 countries heard product launches and a Gary Vaynerchuk keynote speech on content and AI
Builders report 60% to 80% crew losses in some markets, while September net orders fell 19.5%, Wolfe says