Ashton Woods leans into discipline as orders and margins slide
October 9, 2026
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
Net new orders fell 6.7% and gross margin slid to 22.7% as incentives and land costs pressured returns
Nearly 4,000 agents from 20 countries heard product launches and a Gary Vaynerchuk keynote speech on content and AI
New workflows let lenders pull credit files without scores and add them later